Artificial Intelligence in Business

Bachelor of Science | On-Campus or Online | 120 Credit Hours

Program Overview

The BS in Artificial Intelligence in Business can help prepare you to identify, deploy, and manage AI solutions across core business functions, from operations and financial analysis to marketing strategy and supply chain management. You’ll graduate with practical, in-demand technical skills and the ethical leadership foundation to apply them responsibly.

The curriculum integrates foundational business principles with hands-on AI tools, including generative AI platforms, data analytics software and project management frameworks used by employers today.

Students in this program will develop into confident business professionals, equipped with a strong understanding of innovative technology through the lens of a biblical worldview. The curriculum is built on core business principles, providing graduates with a solid foundation in business while integrating Al applications to develop highly sought-after skills for regional and global companies.

Curriculum Overview

Along with the Liberal Arts Core (42 hours), Business Foundations Core (12 hours) and Business Core (24 hours), students will complete the following courses for this program:

Artificial Intelligence in Business Required Courses (24 hours)

• BAD 305 Business Data Management (3 credits)
• BAD 330 Artificial Intelligence in Business (3 credits)
• BAD 331 Generative Artificial Intelligence and Business Strategy (3 credits)
• BAD 332 Artificial Intelligence Business Applications (3 credits)
• BAD 431 Artificial Intelligence Ethics and Advancement (3 credits)
• BAD 432 Applied Artificial Intelligence Seminar (3 credits)
• CSC 107 Programming I (3 credits)
• MGT 367 Project Management (3 credits)

AT A GLANCE

Credit Hours: 120 hours
Format: On-Campus or Fully Online
Completion: ~4 years (full-time)
Prior Coding Experience Required: No
Tuition

---

What You’ll Learn

The Artificial Intelligence in Business degree program builds practical AI literacy alongside core business competency. By graduation you’ll learn how to:

• Apply machine learning and generative AI tools to real business problems
• Analyze and interpret business data to drive strategy and decision-making
• Design and manage AI implementation projects from scoping through deployment
• Lead cross-functional teams through AI-driven change and digital transformation
• Evaluate the ethical implications of AI through both business and values-based frameworks
• Communicate AI strategy and outcomes to technical and non-technical stakeholders

Tools & Technologies You’ll Use

• OpenAI / ChatGPT
• Python (introductory via CSC 107)
• Data analytics platforms
• Generative AI business applications
• Project management software

Career Outcomes

This degree will prepare graduates for a variety of careers in:

• Software firms
• AI-focused startups
• Creative/Media agencies
• Academic institutions
• Government agencies
• Manufacturing
• Professional services and consulting
• Retail and e-commerce
• Financial services and banking

---

Why Carson-Newman

At Carson-Newman, AI education goes beyond technical skill. This program is grounded in the belief that those entrusted with powerful technologies carry a responsibility to use them wisely. As Luke 12:48 reminds us: “From everyone who has been given much, much will be demanded.” Students learn to evaluate AI through both a business and biblical worldview — developing the discernment to lead with integrity in any organization.

Carson-Newman University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).

How to Apply

---

Frequently Asked Questions

Do I need a background in technology or coding to enroll?

No prior coding or technical experience is required. The program introduces programming through CSC 107 (Programming I) and builds technical skills progressively alongside your business coursework.

Is this degree available fully online?

Yes. The AI in Business program is available both fully online and on-campus. Both options carry the same Carson-Newman University degree credential.

How long does it take to complete?

Most full-time students complete the program in four years. The 120-credit curriculum includes the Liberal Arts Core, Business Core, and AI in Business concentration courses.

What is the cost of the program?

Tuition and financial aid information is available on the Tuition & Aid page. Carson-Newman also offers institutional scholarships and financial aid counseling for eligible students.

What can I do with an AI in Business degree?

Graduates can pursue roles in business analytics, AI strategy, product management, data science, consulting, and operations across industries including technology, finance, healthcare, government, and retail.