BACHELOR OF BUSINESS ADMINISTRATION

Business Administration Degree Online | 120 Credits | Degree Completion Program

PROGRAM OVERVIEW

Carson-Newman University’s Bachelor of Business Administration is a fully online degree-completion program built for working adults who are ready to finish what they started. Whether you’re coming in with a few credits or close to a full associate degree, the program is designed to fit around your schedule and get you to graduation.

In this program, our dedicated advisors will work with you to develop a personalized graduation plan. Whether you have a few college credits or many credits that you’d like to transfer into the program, we will work with you to make your goal of earning a business degree a reality. 

AT A GLANCE

120 hours total

Fully Online

Completion time varies based on transfer credits. Students who transfer in significant prior coursework may finish in as few as 12 months. An advisor will help you map a timeline based on your specific credits.

Why A Bachelor’s Degree In Business Administration Is Worth It

According to the U.S. Census Bureau, average earnings increase by almost 50% for individuals with a bachelor’s degree compared to those with only some college.

Curriculum

The BBA curriculum covers core business disciplines delivered in focused, 7-week online modules. All major courses are 3 credit hours. Subject areas include:

• Christian Business Leadership — The biblical principles of stewardship, integrity, and service that shape leadership and marketplace decisions.
• Financial Accounting — The financial statements that support the analyses of investors, lenders, and leaders, and the internal cost and performance data that form the budgets, forecasts, and pricing decisions that keep an organization profitable and faithful stewards of its resources.
• Business Information Tools — Fluency in spreadsheets, presentations, and related tools.
• Economics — The impact of consumer, firm, and market decisions on prices, competition, and profit, as well as the forces behind inflation, unemployment, interest rates, and growth.
• Artificial Intelligence in Business — The application of AI tools to business problems and the ethical questions raised by technology, considered through a biblical lens of responsible innovation.
• Management — The planning, organizing, and people skills that transform good ideas into effective teams, grounded in servant leadership.
• Marketing — Customer identification, effective messaging, and the tools used to build and maintain brand and product awareness with honesty and integrity.
• Financial Management — The tools used to value investments, manage risk, and put capital to work as a faithful steward.
• Legal & Ethical Environment of Business — Contracts, regulation, and liability issues facing businesses along with relevant ethical analysis rooted in a Christian worldview.
• Strategic Management — The integration of disciplinary-based coursework through team-based business simulations.

Students also gain hands-on experience through applied projects including business plan development, event management, and marketing plan creation.

Career Outcomes

A Bachelor of Business Administration opens doors across virtually every industry. Common roles pursued by BBA graduates include:

• Business Analyst — evaluates business processes and recommends improvements to increase efficiency and profitability
• Operations Manager — oversees day-to-day business functions and manages teams to meet organizational goals
• Marketing Manager — develops and executes marketing strategies to drive brand growth and customer acquisition
• Human Resources Manager — manages hiring, employee relations, benefits, and workplace culture
• Financial Analyst — analyzes financial data to support budgeting, forecasting, and investment decisions
• Sales Manager — leads sales teams and develops strategies to meet revenue targets
• Project Manager — plans and oversees projects from initiation through completion, managing timelines, budgets, and teams
• Management Consultant — advises organizations on strategy, operations, and performance improvement
• General Manager — leads overall business unit or organizational operations across departments

Frequently Asked Questions

Is this business administration degree available fully online?
Yes. The program is 100% online with no campus visits required, designed specifically for working adults who need schedule flexibility.

How long does it take to earn a Bachelor of Business Administration?
It depends on how many transfer credits you bring in. Students who transfer significant prior coursework may finish in as few as 12 months. Your advisor will review your transcripts and map out a realistic timeline during the admissions process.

Do I need to have studied business before enrolling?
No specific prior business coursework is required to apply. The program accepts transfer credits from a wide range of disciplines. If you have credits from a previous college program, an associate degree, or professional training, those may count toward your degree.