The Master of Science in Marketing at Carson-Newman University delivers practical marketing leadership skills for today’s digital-first business environment. Whether you’re a recent graduate launching your marketing career or a young professional ready to move into strategic roles, this 36-credit program combines cutting-edge digital marketing tactics with ethical leadership principles.
What sets this program apart: You’ll master the complete marketing ecosystem—from consumer psychology and brand strategy to social media management and marketing analytics—while developing the ethical framework that today’s employers desperately need. Our faith-integrated approach doesn’t just teach you what works; it teaches you what’s right.
Learn skills employers actually want: Content creation that converts. Crisis communication that protects brands. Data analytics that drive decisions. Social media strategies that build communities. Project management that delivers results. Every course connects directly to real marketing challenges you’ll face in your career.
Flexible format designed for your life: Complete your degree 100% online in just 18 months while working full-time. Our asynchronous format means you study when it works for you—early mornings, lunch breaks, or late nights.
Faculty combine advanced academic credentials with hands-on marketing experience, bridging the gap between marketing theory and professional practice. You’ll learn from educators who understand both the classroom and the boardroom.
The bottom line: In just 18 months, you’ll be prepared for marketing leadership opportunities with the technical expertise and ethical framework that today’s employers value.
AT A GLANCE
36 credit hours16-24 months100% online classes available
Strategic Marketing Focus Areas:
The MS Marketing program at Carson-Newman University prepares qualified students and working professionals for positions of increasing responsibility and leadership in marketing. The program emphasizes strategic thinking, communication excellence, ethical decision-making, and real-world applications through state-of-the-art online instruction by dedicated faculty.
Students with degrees in all major fields of study from accredited institutions are encouraged to apply. The program welcomes applicants from diverse academic backgrounds and professional experiences.
Strategic Thinking: Develop your ability to think strategically and critically in the marketing domain. Gain skills to analyze market trends, consumer behavior, and competitive landscapes while creating innovative marketing strategies that align with organizational goals and adapt to changing market dynamics.
Communication Excellence: Enhance your proficiency in all forms of communication relevant to marketing, including digital, verbal, and written communication. Build strong storytelling skills, persuasive messaging abilities, and craft compelling brand narratives that resonate with diverse audiences.
Faith Integration: Embed Christian values and principles into your marketing education. Approach marketing with integrity, ethical consideration, and a sense of purpose. Emphasize faith-based decision-making in navigating ethical dilemmas and fostering positive societal impact through marketing practices.
Career Development: Prepare for successful marketing careers through practical experiences, industry networking opportunities, and professional development resources. Cultivate leadership skills, personal branding, and a lifelong learning mindset to adapt to the evolving marketing landscape.
Flexible Online Learning: The MS Marketing program is delivered 100% online through asynchronous coursework, allowing working professionals to advance their education while maintaining their careers and personal commitments.
Faith-Integrated Approach: Unique integration of Christian values with modern marketing practices, preparing graduates to lead with integrity and create positive societal impact through ethical marketing strategies.
Practical Application: Every course emphasizes real-world applications, case studies, and research integration that directly applies to professional marketing challenges and career advancement.
Career Network: Access to Carson-Newman’s alumni network and industry connections that provide mentoring, professional development, and career advancement opportunities in marketing leadership roles.
Academic Excellence: Built upon Carson-Newman University’s 170+ year legacy of educational excellence, with expert faculty who combine academic credentials with real-world marketing experience.
Who Should Apply
The MS Marketing program welcomes students from all undergraduate majors and career backgrounds. Whether you’re a marketing professional seeking advancement, a business professional transitioning into marketing, or a recent graduate looking to specialize in marketing leadership, our program provides the comprehensive education needed for success.
Academic Support
Students receive individualized academic advising, comprehensive online learning support, and access to Carson-Newman’s full range of student services. The program is designed to ensure working professionals can successfully balance their studies with career and personal responsibilities.
Program Requirements
Graduates of the MS Marketing program are prepared for leadership positions in marketing across diverse industries. The program’s emphasis on strategic thinking, communication excellence, ethical decision-making and practical application equips graduates for roles such as:
The combination of comprehensive marketing education, faith-integrated leadership development and practical professional preparation positions graduates for immediate impact and continued career advancement in the marketing field.
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