degree-of-interest: Bachelor of Business Administration 10 Key Subjects Taught in a Bachelor of Business Administration Program Marketing and Communications | October 3, 2023 Having a business administration degree can open a lot of doors for you in terms of your career. Whether you’re interested in starting a business or helping an existing business succeed, the education you gain through this type of program is highly valuable. What kinds of courses will you take in a Bachelor of Business Administration program? Knowing more about the types of subjects that are taught in this program can give you a better idea of what you’ll be studying and the kinds of skills you’ll develop. The knowledge and skills you gain with this degree program help you prepare for a successful and fulfilling business career. Keep in mind that these are general subjects. The exact courses you’ll be taking depend on the school you choose. 1. Marketing A business administration program typically includes one or more courses in marketing. This helps you learn the basics of marketing, which is an important part of a company’s success. Studying marketing involves knowing how to conduct market research, how to price and promote products or services, and how to create an effective brand. Understanding the basics of marketing can help you learn more about what it takes to reach potential customers and how to get the word out about the products or services your business or company offers. 2. Accounting Although you might not be planning a career in finance, having a basic understanding of accounting in terms of how it affects businesses is important. Accounting classes in a business administration degree program provide you with the knowledge needed to plan for a company’s financial future. In these kinds of courses, you can expect to learn about financial accounting, such as measuring the impact of economic events on businesses and studying accounting concepts that relate to businesses. This teaches you the skills needed for handling strategic financial planning when you enter the business world. 3. Microeconomics Microeconomics teaches about the roles that businesses and consumers have in the economy, especially when it comes to making decisions. With these courses, you can expect to study the decisions consumers make when choosing products or services to purchase. You’ll also learn more about how companies set prices for their products and services. Studying microeconomics as a business administration student helps you better understand consumer decision-making while also finding out how businesses determine what to charge for goods. 4. Finance Finance is similar to accounting, but these courses teach you other financial aspects of running a business. When you take finance courses as a business administration student, you’ll learn about budgeting, global finance, financial planning, and long-term financing. You’ll need a solid understanding of these financial topics in order to make sure your business has a budget and sticks to it. These classes also help prepare you for keeping your company in good financial health. 5. Computer Applications and Systems While you don’t need in-depth technical knowledge and skills for a business career, being familiar with common types of software programs and other tools is helpful. These kinds of classes help you learn how to use tech tools, such as database software, spreadsheet software, and word processing software. You might also learn about software programs and other tools that are used for business presentations. Knowing how to use these applications and systems when you graduate can give you an advantage over the competition as you apply for jobs. 6. Leadership Theory An undergraduate degree in business administration helps prepare you for a leadership role in the business world. This involves taking classes in management and leadership. These courses help you learn about the different approaches workplace leaders take in order to manage teams and departments effectively. You’ll also be able to learn leadership skills you can use in the workplace. 7. Business Communications Being able to communicate effectively is an essential skill to have in the business world. Classes in business communications help you develop this skill, so that you can successfully use it on a regular basis. Business communications helps you learn how to communicate in verbal and written forms, whether you’re composing an email or speaking at a meeting. Through these classes, you’ll learn how to adapt your communication to fit the audience, including employees, fellow executives, shareholders, or customers. You can also expect to learn about ethical issues concerning business communications. 8. Business Foundations Learning how businesses have developed and changed over the past several decades helps you understand the modern world of business. Classes that teach business foundations might cover a wide range of areas, including technology, human resources, and leadership. Studying the ways in which businesses have adapted over the years can help you gain the knowledge needed for a successful business career in today’s world. 9. Business Ethics Knowing about business ethics issues and how to handle them can prepare you for those that come up during your career. Business ethics classes can cover corporate social responsibility, human rights, and conflicts of interest as well as other key business ethics issues. These classes might have you go over case studies to learn more about ethics issues in-depth. 10. Statistics Having a good understanding of business data is important for business professionals. Statistics classes teach you about evaluating business data to determine validity and decide whether that data should be used for making business decisions. You’ll also study ways to present business data, such as charts and tables. Being able to evaluate business data can help you make informed decisions when you begin working in the business world, whether you run your own business or work for a company. When you need to find a high-quality education, Carson-Newman University offers a Bachelor of Business Administration degree program. Our Christian University provides an inclusive environment for students to focus on their studies and their faith. As a Christian liberal arts university, our faculty and staff encourage students to deepen their spiritual connection to God while gaining an education in their field of study. This kind of training helps students put their faith into action throughout their career. As a business administration student, you’ll have a chance to come up with your own business plan, run a sporting event, or create a marketing plan in order to gain hands-on experience.If you are interested in learning more about the Business Administration program, reach out to Carson-Newman University, contact an admissions counselor, or request more information today.