Marketing and Brand Manager

Carson-Newman University is a Christian, liberal arts-based University built upon the Lordship of Jesus Christ as evidenced historically and revealed in the Scriptures.  

Job Title: Marketing and Brand Manager

Department: Marketing/Communications

Reports To: Director of Marketing Strategy

FLSA Status: Full time; Exempt

Time Requirements: 40+ hours per week 

Summary Description: The Marketing and Brand Manager is responsible for the management of the Carson-Newman University message and brand in close collaboration with the Director of Marketing Strategy and Vice President for University Relations.  

Functional Description: 

  1. As an intentionally Christian academic community, Christian employees are hired to advance the mission of Carson-Newman as expressed in our strategic plan, Acorns to Oaks.
  2. Works collaboratively with the Director of Marketing Strategy and the Vice President for University Relations to develop, implement, and achieve strategic plans for increasing awareness of Carson-Newman and its mission through marketing and branding platforms. 
  3. Assists in accountability for messaging and brand usage through content in all formats: written, still imagery, video assets, audio, 
  4. Is directly involved in the identification, development, and implementation of marketing and branding strategies to raise awareness of Carson-Newman and its mission with consistent messaging directly tied to the mission to: increase awareness, assist recruiting and increase enrollment and generate enthusiasm among stakeholder base to increase giving.
  5. Assist in providing written copy content for: Carson-Newman website, social media channels, monthly e-newsletter, magazine, press releases and other avenues as needed.
  6. Assist in providing still image content for: Carson-Newman website, social media channels, monthly e-newsletter, magazine, press releases and other avenues as needed.
  7. Assist in providing video content for: Carson-Newman website, social media channels, monthly e-newsletter, magazine, press releases and other avenues as needed.
  8. Serve as the brand manager and University contact in conjunction with director of marketing strategy and Vice President for University Relations for: interior departments on campus and at satellite campuses; athletic department, bookstore and exterior and third-party vendors.
  9. Maintains a working knowledge of current best practices in content, social media, imagery and communications and marketing tools and trends in general.
  10. Conducts annual review of brand usage and implementation.
  11. Assists in communications/marketing needs for campus special events, especially as it relates to messaging and branding.  
  12. Assists as needed with duties pertaining to the quarterly Board of Trustees meetings
  13. In coordination with the director of marketing strategy, maintains open communication with other departments regarding coordination of messaging and branding, serving as an interdepartmental relationship builder when appropriate.
  14. Effectively communicates the mission and values of the University
  15. Other duties as requested

Supervisory Responsibilities:  None.    

Education:  Bachelor’s degree required. Master’s degree preferred.

Experience:   Minimum of three years of experience in marketing and communications with additional experience in higher education a plus.

Required Skills: 

  • Expert MS Office
  • Organized and detail oriented.
  • Self-starter, mission-focused.
  • Presents professional image in both dress and personal hygiene.
  • Demonstrates grammatically correct and concise written and oral communication skills. 
  • Proficiency in various marketing and communications software and tools.

Physical Demands:  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

(Add specific requirements of this position)

General Information:  This description is designed to describe the general nature of the job and is not intended to be an exhaustive list of all responsibilities, skills and duties. It is the responsibility of the supervisor for this position to formally outline in writing any performance expectations including specific duties for which the employee assigned to this position will be held accountable in terms of performance evaluation.

Some travel, evenings, and weekends required.

Employee Expectations:  The University expects all employees to conduct themselves in a manner that is appropriate for a Christian institution and to be worthy examples in moral conduct and behavior for the students of the University and fellow employees.