Director of Undergraduate Admissions

Carson-Newman University is a Christian, liberal arts-based University built upon the Lordship of Jesus Christ as evidenced historically and revealed in the Scriptures. 

Job Title:  Director of Undergraduate Admissions          

Department: Office of Undergraduate Admissions

Reports To: Vice President for Enrollment Management

FLSA Status: Exempt

Time Requirements:     More than 40 hours per week

Summary Description: The Director of Admissions is responsible for developing and executing plans and strategies to recruit traditional students to Carson-Newman University. These strategies and plans will promote the mission of the institution and drive success in achieving annual and long-range strategic enrollment management goals. The Director will provide a balance of effective leadership and management that support the admissions staff and the operational goals of the office.

Functional Description:

  • Lead the development, design and implement a comprehensive strategic enrollment and recruitment plan.
  • Successfully meet the enrollment goals set forth by the recruitment plan
  • Research and forecast the development of new student markets that are a missional fit for the institution
  • Prepare, monitor and manage the departmental budget in way that reflects recruitment priorities
  • Lead and participate in various committees that relate to enrollment and admissions
  • Analyze tracking systems and reports that assess leading indicators during the recruitment cycle
  • Maintain, coach and motivate a missionally driven, energy giving and results-oriented admissions team
  • Develop and execute an effective marketing and communication plan (including student search, print and electronic publications, web, digital, visit events, and social media) for prospective students and influencers of students.
  • Communicate and collaborate with various departments across campus to successfully accomplish enrollment goals. (IT, Marketing/Communication, Presidents Office, Deans and Department Chairs, Athletics and more)
  • Leverage and maximize customer relationship management (CRM/SLATE) strategies
  • Ensure data integrity
  • Develop and maintain analytics to track effectiveness of recruiting initiatives and strategies
  • Document and update internal admissions office policies and procedures
  • Report weekly progress to enrollment goals to VP for Enrollment Management
  • Commitment to making data-informed decisions and including other key stakeholders in those decisions
  • Other duties as assigned

Supervisory Responsibilities:  Leading and Training Admissions staff.

Education:   Bachelor’s Degree Required; Master’s Degree Preferred


  • A record of successful outcomes in developing and achieving enrollment goals
  • Making wise and discernable decisions in pressure situations
  • Experience working over 40/week
  • Slate Experience
  • Knowledge of all aspects of enrollment management and the admissions process, current trends, laws, policy, practices, and marketing in higher education
  • Understanding organizational culture, processes, systems and how to successfully influence
  • Demonstrated ability to carefully investigate and prune people, processes or procedures that are necessary to advance the mission of the organization

Required Skills:  

  • Effective Leadership
  • Strong customer service and sales experience
  • Self-motivated, results-oriented, and team player
  • Excellent interpersonal skills; curiosity, empathy, and gratitude
  • Must be comfortable to meet with students and parents and communicate effectively
  • Must be comfortable to speak in front of groups, and communicate effectively
  • Organized and detail oriented
  • Ability to accept change rapidly
  • Must maintain highest standards of confidentiality
  • Must have excellent computer skills to include word, excel, and outlook, and ability to learn additional software systems used sales and recruitment efforts
  • Must demonstrate grammatically correct and concise written and engaging oral communication skills.

Physical Demands:  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Must be able to work on a computer in front of two monitors
  • Must be able to stand for prolonged periods of time to perform essential job duties at college fairs and events, etc.
  • Must be able to answer phones, and communicate electronically and verbally
  • Able to deal with stress
  • Able to travel to events and work limited weekends, as requested
  • Able to lift 25 lbs., such as boxes of office materials and materials at college fairs, etc.

General Information:  This description is designed to describe the general nature of the job and is not intended to be an exhaustive list of all responsibilities, skills, and duties. It is the responsibility of the supervisor for this position to formally outline in writing any performance expectations including specific duties for which the employee assigned to this position will be held accountable in terms of performance evaluation.

Employee Expectations:  The University expects all employees to conduct themselves in a manner that is appropriate for a Christian institution and to be worthy examples in moral conduct and behavior for the students of the University and fellow employees.