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Associate Director of Marketing

Associate Director of Marketing

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Department: Marketing & Communications.

Reports To: Director of Marketing & Communications.

FLSA Status: Exempt.

Time Requirements: 40 hours per week.

Summary Description: The Associate Director of Marketing is a person of highly creative mind who constantly evaluates Carson-Newman's position in the market place while clearly articulating its mission of providing a Christ-centered education. This position works as part of an exciting, strategically focused and creative team responsible for a wide range of internal and external marketing and communications initiatives. This position relies on significant teamwork and collaboration and requires a professional with strong organizational skills and motivation.

Functional Description:
• Responsible for creating and implementing strategies that facilitate increased brand awareness.

• Manage the development and implementation of a marketing plan designed to promote the vision, mission, enrollment goals, and achievements of the University.

• Assist in reviewing and editing existing promotional materials for marketing effectiveness and adherence to brand guidelines.

• Assist in creating, writing and editing content for print and social media platforms in promoting the University.

• Help manage website content to ensure consistency in messaging and branding.

• Collaborate with President's Office, Admissions and Advancement teams to market the University to diverse audiences.
• Work with university departments and offices involving marketing requests.

• Assist in media buys including print, digital, radio, etc.

• Help in the creation and presentation of University booth/displays at designated events when needed.

• Stay informed and follow successful marketing trends for the University to explore.

• Serve on university committees as needed.

• Work closely with Director of Marketing & Communications on projects to ensure consistent branding in university marketing efforts.

• Willing to work occasional evenings and weekends.

• Perform other duties and projects as assigned.

Supervisory Responsibilities: None.

Education: Minimum of a BA or BS in marketing or communications.

Experience: Minimum of five years of experience in marketing and/or communications fields preferred.

Required Skills:
• Ability to independently manage a variety of projects while ensuring appropriate tracking, quality control, follow-up and multiple deadlines are met.

• Strong time management.

• Ability to prioritize and plan work activities; adapt to changing conditions and develop strategies to achieve organizational goals.

• Need to be able to articulate and present Carson-Newman University's Christian mission to many constituencies.

• Possess top level interpersonal, presentation and facilitation skills.

• Strong AP-style writing skills; strong copywriting, editing and proofreading skills.

• Good interpersonal skills – ability to interact with a positive spirit with Marketing & Communications team.

• Ability to collaborate and take direction on projects and accept conceptual changes that serve the needs of the University.

• Ability to develop positive working relationships.

• Experience with Macintosh OS X is preferred.

Employee Expectations: The University expects all employees to conduct themselves in a manner that is appropriate for a Christian institution and to be worthy examples in moral conduct and behavior for the students of the University and fellow employees.

Only complete application packets will be considered. A complete application packet will include a letter of interest, three professional references, a statement of Christian faith, and current vitae. If you have any questions, please email

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