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Fashion Merchandising and Design

Mission of Fashion Merchandising and Design: to provide a strong, quality undergraduate experience that embraces the competencies necessary for individuals to compete successfully in the domain of a diverse, global fashion industry while seeking academic excellence and Christian integrity.

Clothing is a necessity of every day life.  The fashion industry is about delivering a product to a dynamic marketplace that will satisfy the consumer's clothing needs and wants.  To equip the student of fashion with the knowledge base necessary to perform effectively in the marketplace arena. The program embraces the creation, distribution, and selling of a fashion product.

Through a variety of activities and unique learning tools, students develop critical thinking skills while also gaining valuable experience that will benefit them as they transition from students to professionals.

Students study a core of fashion-related courses including, but not limited to: Fashion Industry, Fashion History, and Apparel Design.  Students focus on the marketplace through: Retailing, Advertising & Sales Promotion, and Visual Presentation & Store Design. Additionally, a minor in marketing from the School of Business is included in the requirements for the major.

Synopsis sheet for FMD

For more information or
to visit the department, contact
Dr. Amber Roth
Assistant Professor, Family and Consumer Sciences

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