Undergraduate


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Business Administration with Marketing Emphasis

A Business Administration with Marketing emphasis degree prepares students for a variety of careers, such as sales, retail, brand management, market research, and advertising.  Marketing is performed not only by business firms, but also by government, educational, religious, social service, and nonprofit organizations.

Courses required for the business administration with marketing emphasis major are:

  • ACCT 201, Principles of Financial Accounting
  • ACCT 202, Principles of Managerial Accounting
  • BAD 201, Business Communications
  • BAD 215, Business Information Tools
  • BAD 301, The Legal and Ethical Environment of Business
  • ECON 220, Principles of Macroeconomics
  • FIN 201, Introduction to Financial Management
  • MATH 201, Statistical Concepts and Methods
  • MGT 301, Essentials of Management and Leadership
  • MKT 300, Principles of Marketing
  • MKT 350, Customer Value Analysis
  • MKT 400, Marketing Management
  • MKT 407, Marketing Research Methods and Design
  • MKT 442, Advertising and Sales Promotion
  • MGT 410, Entrepreneurship