Director of Marketing and Public Relations
Department: University Relations
Reports To: Provost
Summary Description: Responsible for coordinating the strategic development of marketing and communication in support of institutional advancement and image, particularly focusing on new media and technologies. Responsible for planning, development and implementation of the school’s strategic marketing plan, internal and external communications, and public relations activities. Supervising the Creative Director/Graphic Designer this officer oversees the development and implementation of support materials and services for the institution. Assists in developing and producing news stories and personal interest features; aids the president and senior officers of the school with emergency management and the preparation of speeches, resolutions and reports.
Functional Description: Responsible for creating, implementing and measuring the success of:
1) A comprehensive marketing, communications and public relations program that will enhance Carson-Newman’s image and position within the marketplace and the general public, and facilitate internal and external communications; and
2) All marketing, communications and public relations activities and materials including publications, advertisements, and
3) The articulation and consistent communication of the school’s desired image and position to all constituencies, both internal and external.
4) The supervision of editorial direction, design, production and distribution of institutional publications.
5) The appearance of all institutional print and electronic materials such as letterhead, use of logo, brochures, etc.
Supervisory Responsibilities: Ability to supervise experienced marketing personnel, including the skills necessary to encourage professional development as needed. The director directly supervises the Creative Director/Graphic Designer.
Education: Graduation from an accredited four-year college or university in a job-related field required; Master’s degree preferred.
Experience: Equivalent to five years of full-time, progressively responsible relevant experience in one of the following: marketing, communications, journalism, business or related field. An emphasis in marketing or communication is a plus. Demonstrated ability to design, execute, and evaluate a comprehensive marketing and public relations program.
Required Skills: The director will have a successful track record of marketing experience (higher education preferred) with experience in online marketing, including SEO, SEM, analytics, social media, and ROI. It is preferred that the candidate have a grasp of e-commerce and how to integrate it effectively in social media, on our website and other online assets. The director should be able to identify trends in all of the aforementioned and related areas, bringing them to the attention of the Provost with recommendations of how these trends may be able to contribute to department strategic and tactical goals.
The position requires exceptional English oral and written communication skills; a demonstrated ability to create documents and written communications, proposals, and complex written projects. Strong computer skills are a must and Microsoft Office suite proficiency is required. Preferred: PeopleSoft, Google analytics and Adwords data, Facebook insights, CRM expertise, Cision Point, and others as needed. The director must have a demonstrated ability to create and manage budgets and monitor expenditures, with knowledge of quantitative marketing techniques, and an ability to work within a collaborative setting with various clients internal and external.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
General Information: This description is designed to describe the general nature of the job and is not intended to be an exhaustive list of all responsibilities, skills and duties. It is the responsibility of the supervisor for this position to formally outline in writing any performance expectations including specific duties for which the employee assigned to this position will be held accountable in terms of performance evaluation.
Employee Expectations: The University expects all employees to conduct themselves in a manner that is appropriate for a Christian institution and to be worthy examples in moral conduct and behavior for the students of the University and fellow employees.
To be considered, please send a letter of interest, current vitae, and names, phone numbers and email addresses of three references to:
Dr. Kina Mallard, Provost Carson-Newman University Box 71989, 2130 Branner Ave Jefferson City, TN 37760
Inquiries can be made to the Provost’s assistant, Marian Carrier at provostoffice@cn.edu.